Attention:
B2B Entrepreneurs
Unlock Your Sales Potential by Identifying your Target Audience . . .
Stop wasting time and money on marketing without understanding your audience!
Get To Know Your Audience Mini-Course Shares How to:
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Define Your Target Audience
You can't be all things to all people, so who is your ideal or dream client?
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Stop Wasting Time In Places Where Your Audience Isn't
Understanding who your audience is and where they spend their time is a key piece to become more impactful with your marketing.
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Craft Messages That Resonate
Understanding what your audience is struggling with and their pain points can help you craft a message that breaks through.
“You Need to Niche Down and Define Your Dream Client”—Says Most Everyone
And you reply: “I understand my audience."
But when push comes to shove, you can't share insights about what motivated them to call you, where they spend their time and what's keeping them up at night.
Your business has been referral-based but you want to be more confident in your pipeline.
Let's work together to define your audience!
Hi! I’m Kendra . . .
I know that understanding and defining your target audience is hard, boring work, but it needs to be done!
I created this mini course to save you thousands on research and wasted marketing.
You see, I spent years in the marketing world of Fortune 500 companies, with management roles for major auto manufacturers and insurance companies. In these roles, I mastered the ins and outs and learned what was important- understanding your target audience.
Now, I’m bringing those tactics to entrepreneurs and small business owners everywhere
Ready to begin increasing your revenue and growing your business?
No More Wasted Time. No More Wasted Money.
With Get To Know Your Audience
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Experience the confidence of knowing you are adding value and attracting the right people.
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Take control and grow your audience and community like you are their best friend.
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Know exactly what to do, and when.
Your 4-Step Formula To Understand Your Audience
Step #1: Define Your Audience
Once you have identified who you want to work with and thought about the questions they ask about your services, you are on your way.
Step #2: Conduct Research
There is no way around this, but it will be time well spent. Asking members of your audience questions to get to know them and understand what's keeping them up at night is key to understanding them..
Step #3: Brainstorm Ideas
Now, you have a lot of knowledge about your audience too. Combine your research with feelings and adjectives to build a picture of your ideal client.
Step #4: Apply What You Know
Now, what good is understanding if you don't apply it? Let's talk about how to apply what you know to create content that resonates with them.
What to Expect in Defining Your Target Audience:
Lesson 1: The Importance of Understanding Your Audience
This is probably one of the most important exercises you can go through. Add in identifying tools to help you hit the ground running.
Lesson 2: Conducting Interviews
This lesson has everything you need to know about how to conduct interviews with your ideal target client and why they are important.
Lesson 3: Building a Picture
The interviews provided the foundation, now let's round it out and understand the emotions and what drives our clients!
Lesson 4: Applying What You Know
You've done the work, now reap the rewards. Writing and crafting will be so much easier, but let's discuss ways to do that best.
Hiring an agency or research company costs thousands and even tens of thousands
Defining Your Target Audience gets the same results at a fraction of the cost:
